Business Strategy

Strategy defines the pattern of objectives, purposes or goals and what policies or plans will achieve those goals. They are stated to define what the company is and what it is to be. In other words it determines the long-term goals of an enterprise , what actions need to be adopted and what resources need to be allocated to achieve them.

The basic Strategy Framework

Five major elements of strategy

Arenas

What categories, segments and areas should we be in?

Vehicles

How do we get to where we want to be?

Differentiators

What makes us different, better, than competitors?

Economic Logic

How will we obtain the best possible returns?

Staging

What will be the spped and sequence of moves?

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